Like most businesses, real estate is about getting people to notice you. In today’s digital world, it means having a website that ranks well on search engines like Google. One of the key ways to make your website rank is to have high-quality content. Freelance writers can help.
Freelance writers are more in-demand than ever, as businesses of all types realize the importance of having quality content on their websites. In addition, it seems people are shifting their focus on what they see online and trust what they read to make buying decisions – including big purchases, such as a house.
If you’re not yet working with freelance writers for your website’s content, here are five ways they can help get your site ranking better on Google:
1. Create Landing Pages to Promote Your Real Estate Services
As the saying goes, first impressions last. It’s especially true when it comes to websites. Every business owner knows they need a solid online presence to succeed. The first thing people see visiting your real estate website is your landing page. That’s why it is so necessary that your landing page is well-written and compelling.
If you find that you are not particularly good at writing, or do not have the time to do it yourself,
then hiring a freelance writer can be a great solution. A good freelance writer can create a landing page that is not just well-written but also optimized for SEO. It means your website will have a better chance of ranking high on Google.
2. Harness the Power of Email Marketing
Email marketing is still one of the most effective ways to reach your target audience. But for email marketing to be successful, you need to have high-quality content. Imagine sending out an email that’s hard to read, boring, or doesn’t make sense? Bet you wouldn’t get many people clicking through to your website or reading through the rest of the message.
When you find a good freelance writer, you can be sure they will be able to create email content that is
not just well-written but also engaging and exciting. And since people are more likely to click on an email that catches their attention, you’re more likely to see increased traffic to your website. And if your email content strikes a chord with people, they may even forward it to their friends and family – which can help increase your website’s traffic even more.
3. Identify the Right Keywords to Drive Traffic to Your Real Estate Website
One of the most important aspects of SEO is choosing the right keywords. These are the words and phrases that people use when they’re searching for something on Google. And if you want your website to rank high on Google, then you need to make sure your website is using the right keywords.
However, it can be challenging to identify the right keywords, especially if you’re not an experienced writer. For example, some of the most popular
keywords in real estate are “houses for sale” and “apartments for rent.” But there are millions of other keywords people use when looking for a new home. Your freelance writer will have experience in keyword research and will be able to help you identify the right keywords to use on your website. This way, the right audience interested in the property you offer will see your website.
4. Optimize the Readability and SEO of Your Real Estate Content
It’s not enough to simply write good content – what’s the point if the reader can’t understand it? That’s why you need to optimize your content for readability and SEO.
What does that mean exactly? Readability is how easy it is for someone to read and understand your writing. And optimizing your content for SEO means using the right keywords so your website will rank high on Google.
As an expert in real estate, you may easily understand words like “escrow” and “seller financing.” But, not everyone understands what those words mean. A freelance writer will be able to check your content for readability and make sure that it is easy to understand for everyone.
5. Check Your Website’s Ranking in SERPs
Once you’ve optimized your website for SEO and made sure that your content is well-written and engaging, the next step is to check your website’s ranking in SERPs, which stands for “search engine results pages.” It refers to where your website appears on Google when someone searches for a particular keyword. Ideally, you want your website to appear as close to the top of the SERPs as possible. But that can be challenging if you’re not an experienced SEO writer. A good freelance writer can help you check your website’s ranking and ensure it’s where it needs to be.
Improve Your Real Estate Website Content With PayPerWord
Hiring a freelance writer can be a great way to improve your real estate website and help it rank better on Google. Freelance writers can create well-written and engaging content optimized for SEO. They can also help you identify the right keywords for your real estate website and check your website’s ranking in SERPs. If you want your real estate website to succeed, consider hiring a freelance writer.
As they say in real estate, it’s all about location, location, location. And where you find the right person to create content for your website can make all the difference. Unfortunately, not everyone has the time or ability to write quality content. Fortunately, PayPerWord can connect you with talented freelance writers who can help take your website to the next level.
If you’re ready to improve your real estate website, visit PayPerWord and start creating content to help your business succeed.